Fleischmann's Makes the "Mother of Vinegar" Available in Kitchens Across America Through Its Launch at Expo East

FLEISCHMANN’S VINEGAR COMPANY INTENDS TO MAKE THE “MOTHER” AVAILABLE IN KITCHENS ACROSS THE COUNTRY BY PRESENTING ITS

NEW RETAIL LINE AT THE NATURAL PRODUCTS EXPO EAST SHOW

LOS ANGELES, Calif.  – Fleishmann’s new organic line of vinegars is set to premiere from October 16-18 at the Natural Products Expo East for the very first time on the east coast. Having successfully launched its retail line in strategic locations on the west coast via Gelson’s Markets, Fleischmann’s is heading east to present its raw, unfiltered and unpasteurized vinegar line with the “mother” to select retailers.  Fleischmann’s organic vinegars will be on display at booth number 1712.

“We have worked diligently to create vinegar products that will best exemplify the core elements of the organic and specialty food markets,” said Fleischmann’s Business Development Manager, Sandi Enriquez. “Our company is poised to present our new line to the respected gatekeepers of the consumer world, and we are confident that Fleischmann’s Vinegars will be soon found on retail shelves throughout the country.”

Well on its way to becoming a trusted and well-known household brand, the Fleischmann’s Vinegar Company has targeted its new line to discerning buyers who prefer the true taste of traditional vinegar.  As the nation’s largest vinegar manufacturer for nearly 100 years, the Fleischmann Company is seeking to fill the retail gap by providing its unpasteurized and unfiltered vinegars to general consumers.

In addition to its vast selection of organic and gourmet vinegars, Fleischmann’s Vinegar Co. is the only vinegar company on the market to offer raw and unfiltered white vinegar with the “mother” present. Due to great demand and anticipation, the company has strategically rolled out its retail line of vinegars with live culture-in-the-bottle known as mère de vinaigre in French, and sometimes simply as "mother" in English.

Fleischmann’s new retail line of unfiltered organic vinegars include:  Organic Red Wine Vinegar; Organic White Vinegar; and Organic Apple Cider Vinegar; each consist of several different flavors and ingredients. All three Classic Organic Vinegars are handmade and produced in the Fleischmann’s family of vinegar plants strategically located throughout the U.S. Fleischmann’s three products are non-gmo, certified Kosher by OU, certified organic by QAI, unfiltered, unpasteurized and free from glutens and preservatives.

About Fleischmann’s Classic Organics:

Unfiltered Apple Cider Vinegar is derived from raw, unfiltered and unpasteurized freshly pressed organic apples, which allow for a smoother, wholesome flavor and a live culture-in-the-bottle known as the “mother.”  The health benefits of natural Organic Apple Cider Vinegar has been widely celebrated for centuries and is commonly referred to as “nature’s perfect food.”

Classic Organic Unfiltered White Vinegar uses only premium Organic alcohol made by fermentation of organically grown plants. When preserved in its natural state, the product signals not only a new product to the organic marketplace, but also a sustainable alternative for household cleaning needs and beyond.

Classic Organic Unfiltered Red Wine Vinegar is crafted from freshly pressed grapes and is ideal for full-bodied vinaigrettes, dressings, earthy marinades and various cooking applications.

[Fleischmann's Expo East Retail Press Release.pdf]