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Fleischmann's Vinegar Company Unveils Two New Highly Anticipated Retail Lines: Classic Organic™ and Classic Selections™
FOR IMMEDIATE RELEASE
Noted Vinegar Manufacturer Presents Raw, Unfiltered Mother of Vinegar
LOS ANGELES, Calif. (August 1, 2008) – Fleischmann’s Vinegar Company, the U.S.’ leading manufacturer of industrial vinegar and cooking wines has unveiled two select lines of cost-effective retail vinegars, which are targeted for the Organic/Natural and specialty food markets. Roll out of the new Fleischmann’s Classic Organic product line involves an aggressive retailer support program and special promotions for key retailers. Premier Foods in Norwalk, CA will handle packaging and distribution.
“Our arrival to the retail scene is a natural fit given the explosive growth of the organic food, health and
nutrition industries,” said industry expert and Fleischmann’s Business Development Manager Sandi Enriquez. “Fleischmann’s products have developed into trusted household staples over the span of nearly a century; we owe it to our multi-generational consumer base to deliver specialty retail vinegars at fair prices.”
Fleischmann’s new retail line of vinegars is comprised of two distinct product lines. The Company’s Classic Selections line of vinegars include: Champagne Vinegar, White Wine Vinegar, Brown Rice Vinegar and Honey Balsamic Vinegar. Similarly, Fleischmann’s Classic Organics include: Organic Unfiltered Red Wine Vinegar; Organic Unfiltered White Vinegar; and Organic Unfiltered Apple Cider Vinegar; each consist of several different flavors and natural ingredients. All three Classic Organic Vinegars are handmade and produced in the seven Fleischmann Family of Vinegar plants strategically located throughout the U.S.
Actively capitalizing on the company’s brand credibility that has been established from its nearly 100 years in the industry, Fleischmann’s new retail identity has embraced the mantra: “The taste you know, the name you trust.” Fleischmann’s three products are non-gmo, certified Kosher by OU, organic, raw, unfiltered, and free from glutens and preservatives.
About Fleischmann’s Classic Organics:
Unfiltered Apple Cider Vinegar is derived from raw, unfiltered and unpasteurized freshly pressed organic
apples, which allow for a smoother, wholesome flavor and a live culture-in-the-bottle known as the “mother.” The health benefits of natural Organic Apple Cider Vinegar has been widely celebrated for centuries and is commonly referred to as “nature’s perfect food.”
Classic Organic Unfiltered White Vinegar uses only premium Organic alcohol made by fermentation of Organically grown plants. When preserved in its natural state, the product signals not only a new product to the organic marketplace, but also a sustainable alternative for household cleaning needs and beyond.
Classic Organic Unfiltered Red Wine Vinegar is crafted from freshly pressed grapes and is ideal for full-bodied vinaigrettes, dressings, earthy marinades and various cooking applications.
PRESS CONTACT:
Oliver T. Unaka
oliver@eliteprfirm.com
(310) 279-9290
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